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Marketing Tag

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" padding_top="30" css_animation=""][vc_column][vc_column_text][dropcaps type='normal' font_size='32' color='#303030' background_color='' border_color='']S[/dropcaps]EO is an elusive and occasionally-vague target to aim for, as almost anyone in the digital marketing industry can attest. It requires constant monitoring, adaptation, and also a perpetual stream of new...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" padding_top="30" css_animation=""][vc_column][vc_column_text][dropcaps type='normal' font_size='32' color='#303030' background_color='' border_color='']I[/dropcaps]t’s that time of year again – and no, we’re not talking about Pumpkin Spice season. The fourth quarter is around the corner, and that means the budget for next year is...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" padding_top="30" css_animation=""][vc_column][vc_column_text][dropcaps type='normal' font_size='32' color='#303030' background_color='' border_color='']So[/dropcaps]often your marketing department feels pressure from the outside world to, "Innovate or die," and transition to digital strategies… but you can't seem to get your stubborn management team on board with...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" padding_top="30" css_animation=""][vc_column][vc_column_text][dropcaps type='normal' font_size='32' color='#303030' background_color='' border_color='']T[/dropcaps]rade shows. We’ve all done them, and we've done them for years. But recently there's a lot more scrutiny about their ROI, leading to a decline in overall attendance. Because everyone is...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" padding_top="30" css_animation=""][vc_column][vc_column_text][dropcaps type='normal' font_size='32' color='#303030' background_color='' border_color='']F[/dropcaps]lyt recently started to sponsor a brand new podcast and video series for manufacturing and industrial marketers, called IndustrialSage. Follow our hosts and their many guest speakers as they discuss the challenges...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" padding_top="30" css_animation=""][vc_column][vc_column_text][dropcaps type='normal' font_size='32' color='#303030' background_color='' border_color='']T[/dropcaps]rade shows take up so. Much. Energy. You plan the schedule, you stress out over paperwork, you set up the jaw-dropping display to demonstrate your amazing industrial prowess to newcomers, and then...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" padding_top="30" css_animation=""][vc_column][vc_column_text][dropcaps type='normal' font_size='32' color='#303030' background_color='' border_color='']T[/dropcaps]wo words: video analytics.[/vc_column_text][vc_separator type="transparent" up="25" down="0"][/vc_column][/vc_row] [vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text]“Can’t we just post our video to YouTube and get the view count stuff for free?”[/vc_column_text][vc_separator type="transparent" up="25" down="0"][/vc_column][/vc_row] [vc_row...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" padding_top="30" css_animation=""][vc_column][vc_column_text][dropcaps type='normal' font_size='32' color='#303030' background_color='' border_color='']W[/dropcaps]ith digital marketing becoming more and more crucial to every company’s future strategies, we get a lot of the same questions from our clients over and over:[/vc_column_text][vc_separator type="transparent" up="10" down="0"][/vc_column][/vc_row] “How do I...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" padding_top="30" css_animation=""][vc_column][vc_column_text][dropcaps type='normal' font_size='32' color='#303030' background_color='' border_color='']In[/dropcaps] the short span of thirty years, the term “search engine optimization” has gone from being nonexistent to being one of the most vital lifebloods of any corporation’s marketing strategies. Even newcomers...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" padding_top="30" css_animation=""][vc_column][vc_column_text][dropcaps type='normal' font_size='32' color='#303030' background_color='' border_color='']“D[/dropcaps]igital marketing? Where do I even start?”[/vc_column_text][vc_separator type="transparent" up="25" down="0"][/vc_column][/vc_row] [vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text]If I had a dollar for every time I heard that question from our clients and...