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industrialsage Tag

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" padding_top="30" css_animation=""][vc_column][vc_column_text][dropcaps type='normal' font_size='32' color='#303030' background_color='' border_color='']I[/dropcaps]nbound marketing is a big buzzword in today’s digital, industrial, and B2B marketing space. But a lot of professionals mistakenly use it synonymously with "digital" marketing. As it turns out, that's a...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" padding_top="30" css_animation=""][vc_column][vc_column_text][dropcaps type='normal' font_size='32' color='#303030' background_color='' border_color='']If[/dropcaps] you ever interview industrial marketers (or any marketers, for that matter) about their favorite or most valuable methods of outreach, video is almost always guaranteed to come up.[/vc_column_text][vc_separator type="transparent" up="25" down="0"][/vc_column][/vc_row] [vc_row...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" padding_top="30" css_animation=""][vc_column][vc_column_text][dropcaps type='normal' font_size='32' color='#303030' background_color='' border_color='']Re[/dropcaps]purposing content is the bread and butter of marketing, and presentations often provide more material than originally expected! Here are a few top pointers about how to make deliverables out of your...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" padding_top="30" css_animation=""][vc_column][vc_column_text][dropcaps type='normal' font_size='32' color='#303030' background_color='' border_color='']S[/dropcaps]OCIAL MEDIA is the elephant in the room for a lot of manufacturers and industrial companies. It’s a digital technique, but is it vital to marketing nowadays? Is it even really measurable?[/vc_column_text][vc_separator...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" padding_top="30" css_animation=""][vc_column][vc_column_text][dropcaps type='normal' font_size='32' color='#303030' background_color='' border_color='']H[/dropcaps]appy New Year! If you haven't returned to the office yet, you probably will very soon – and when that happens, you're going to need to be aware of developing trends that...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" padding_top="30" css_animation=""][vc_column][vc_column_text][dropcaps type='normal' font_size='32' color='#303030' background_color='' border_color='']C[/dropcaps]reating a corporate message is tough. Unfortunately, when it comes to marketing, a lot of companies – particularly industrial companies – just take the easy route: rotating a product on a pedestal...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" padding_top="30" css_animation=""][vc_column][vc_column_text][dropcaps type='normal' font_size='32' color='#303030' background_color='' border_color='']So[/dropcaps]often your marketing department feels pressure from the outside world to, "Innovate or die," and transition to digital strategies… but you can't seem to get your stubborn management team on board with...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" padding_top="30" css_animation=""][vc_column][vc_column_text][dropcaps type='normal' font_size='32' color='#303030' background_color='' border_color='']T[/dropcaps]rade shows. We’ve all done them, and we've done them for years. But recently there's a lot more scrutiny about their ROI, leading to a decline in overall attendance. Because everyone is...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" padding_top="30" css_animation=""][vc_column][vc_column_text][dropcaps type='normal' font_size='32' color='#303030' background_color='' border_color='']T[/dropcaps]hinking of starting a digital marketing campaign? Well, hold your horses for just a second; if you can't answer these four questions about your campaign… then you need to head back to...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" padding_top="30" css_animation=""][vc_column][vc_column_text][dropcaps type='normal' font_size='32' color='#303030' background_color='' border_color='']F[/dropcaps]lyt recently started to sponsor a brand new podcast and video series for manufacturing and industrial marketers, called IndustrialSage. Follow our hosts and their many guest speakers as they discuss the challenges...