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digital marketing Tag

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" padding_top="30" css_animation=""][vc_column][vc_column_text][dropcaps type='normal' font_size='32' color='#303030' background_color='' border_color='']A[/dropcaps]s manufacturers and industrial machinists…we love to measure things, right?[/vc_column_text][vc_separator type="transparent" up="25" down="0"][/vc_column][/vc_row] [vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text]So why not measure how your campaigns are doing?[/vc_column_text][vc_separator type="transparent" up="25" down="0"][/vc_column][/vc_row] [vc_row row_type="row"...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" padding_top="30" css_animation=""][vc_column][vc_column_text][dropcaps type='normal' font_size='32' color='#303030' background_color='' border_color='']H[/dropcaps]appy New Year! If you haven't returned to the office yet, you probably will very soon – and when that happens, you're going to need to be aware of developing trends that...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" padding_top="30" css_animation=""][vc_column][vc_column_text][dropcaps type='normal' font_size='32' color='#303030' background_color='' border_color='']C[/dropcaps]reating a corporate message is tough. Unfortunately, when it comes to marketing, a lot of companies – particularly industrial companies – just take the easy route: rotating a product on a pedestal...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" padding_top="30" css_animation=""][vc_column][vc_column_text][dropcaps type='normal' font_size='32' color='#303030' background_color='' border_color='']So[/dropcaps]often your marketing department feels pressure from the outside world to, "Innovate or die," and transition to digital strategies… but you can't seem to get your stubborn management team on board with...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" padding_top="30" css_animation=""][vc_column][vc_column_text][dropcaps type='normal' font_size='32' color='#303030' background_color='' border_color='']T[/dropcaps]rade shows. We’ve all done them, and we've done them for years. But recently there's a lot more scrutiny about their ROI, leading to a decline in overall attendance. Because everyone is...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" padding_top="30" css_animation=""][vc_column][vc_column_text][dropcaps type='normal' font_size='32' color='#303030' background_color='' border_color='']F[/dropcaps]lyt recently started to sponsor a brand new podcast and video series for manufacturing and industrial marketers, called IndustrialSage. Follow our hosts and their many guest speakers as they discuss the challenges...