[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" padding_top="30" css_animation=""][vc_column][vc_column_text][dropcaps type='normal' font_size='32' color='#303030' background_color='' border_color='']S[/dropcaps]OCIAL MEDIA is the elephant in the room for a lot of manufacturers and industrial companies. It’s a digital technique, but is it vital to marketing nowadays? Is it even really measurable?[/vc_column_text][vc_separator...
[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" padding_top="30" css_animation=""][vc_column][vc_column_text][dropcaps type='normal' font_size='32' color='#303030' background_color='' border_color='']A[/dropcaps]s manufacturers and industrial machinists…we love to measure things, right?[/vc_column_text][vc_separator type="transparent" up="25" down="0"][/vc_column][/vc_row]
[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text]So why not measure how your campaigns are doing?[/vc_column_text][vc_separator type="transparent" up="25" down="0"][/vc_column][/vc_row]
[vc_row row_type="row"...
[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" padding_top="30" css_animation=""][vc_column][vc_column_text][dropcaps type='normal' font_size='32' color='#303030' background_color='' border_color='']C[/dropcaps]reating a corporate message is tough. Unfortunately, when it comes to marketing, a lot of companies – particularly industrial companies – just take the easy route: rotating a product on a pedestal...
[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" padding_top="30" css_animation=""][vc_column][vc_column_text][dropcaps type='normal' font_size='32' color='#303030' background_color='' border_color='']So[/dropcaps]often your marketing department feels pressure from the outside world to, "Innovate or die," and transition to digital strategies… but you can't seem to get your stubborn management team on board with...
[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" padding_top="30" css_animation=""][vc_column][vc_column_text][dropcaps type='normal' font_size='32' color='#303030' background_color='' border_color='']T[/dropcaps]rade shows. We’ve all done them, and we've done them for years. But recently there's a lot more scrutiny about their ROI, leading to a decline in overall attendance. Because everyone is...
[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" padding_top="30" css_animation=""][vc_column][vc_column_text][dropcaps type='normal' font_size='32' color='#303030' background_color='' border_color='']T[/dropcaps]hinking of starting a digital marketing campaign? Well, hold your horses for just a second; if you can't answer these four questions about your campaign… then you need to head back to...
[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" padding_top="30" css_animation=""][vc_column][vc_column_text][dropcaps type='normal' font_size='32' color='#303030' background_color='' border_color='']F[/dropcaps]lyt recently started to sponsor a brand new podcast and video series for manufacturing and industrial marketers, called IndustrialSage. Follow our hosts and their many guest speakers as they discuss the challenges...
[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" padding_top="30" css_animation=""][vc_column][vc_column_text][dropcaps type='normal' font_size='32' color='#303030' background_color='' border_color='']H[/dropcaps]opefully by now, you’ve figured out that trade shows are the bread and butter of industrial marketing life. We’ve written entire articles gushing about the benefits of trade show marketing – but...
[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" padding_top="30" css_animation=""][vc_column][vc_column_text][dropcaps type='normal' font_size='32' color='#303030' background_color='' border_color='']IF[/dropcaps] your job holds you accountable for promotional emails, then the phrase “Email Campaign,” can evoke some powerful emotions… in you and in your prospects. People who receive your emails might feel...
[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" padding_top="30" css_animation=""][vc_column][vc_column_text][dropcaps type='normal' font_size='32' color='#303030' background_color='' border_color='']T[/dropcaps]rade shows take up so. Much. Energy. You plan the schedule, you stress out over paperwork, you set up the jaw-dropping display to demonstrate your amazing industrial prowess to newcomers, and then...
VICE meets up with Joe Nickell, a longtime paranormal investigator who’s been called the real-life Scully. We travel with him to Roswell, NM on the called the real-life Scully. We travel with him to Roswell, NM on the anniversary of the 1947 UFO Crash to...
[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" padding_top="30" css_animation=""][vc_column][vc_column_text][dropcaps type='normal' font_size='32' color='#303030' background_color='' border_color='']“D[/dropcaps]igital marketing? Where do I even start?”[/vc_column_text][vc_separator type="transparent" up="25" down="0"][/vc_column][/vc_row]
[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text]If I had a dollar for every time I heard that question from our clients and...
